The iconic Ding Dongs are the flagbearers of the community and sustainability
Recently, Pantone Color Institute collaborated with HK TRAMWAYS to create a new signature green shade that pays tribute to the Hong Kong Tram and its historical and cultural significance within Hong Kong. Leveraging the power of colour in design to preserve and celebrate the history and heritage of Hong Kong’s rich social and cultural past while simultaneously communicating a vision for the future, HK Tram Green showcases this globally renowned first of its kind mobile landmark as an efficient and enjoyable mode of transport, one that brings people of diverse backgrounds together, creating a welcoming feeling of community.
HK TRAMWAYS, Hong Kong’s first comprehensive transport system, was established in 1904 to provide citizens of Hong Kong and tourists to this growing metropolis with an accessible and affordable mode of transportation that could be easily adapted to the geographical landscape connecting the east and west of Hong Kong island.
Since the 1940s, HK TRAMWAYS has been furnishing the bodies of its self-built double-decker tram fleet with the dark green paint left in abundance during wartime. After a century of tram car manufacturing with continuous innovations along the way, the famous green tone has become an icon of Hong Kong, securing its visual brand identity globally. These iconic Ding Dings occupy a unique transgenerational place in the hearts, minds and ears of Hong Kong’s inhabitants and visitors.
The instantly recognisable green exterior of Hong Kong’s tram cars, is a symbolic reminder of Hong Kong’s heritage, paying tribute to Hong Kong’s tradition of making everyone count and feel welcome and at the same time emblematic of Hong Kong’s unique physical environment, one that organically blends the energy and bustling vibrancy of city life.
With its reaffirming presence throughout Hong Kong’s unique geographical landscape, HK Tram Green is emblematic of HK Tramways philosophy of “Catch a ride, Catch a smile”, representing the friendly personality, reliable service, and easy accessibility HK Tramways is known for.
Powered by electricity since its inception, HK Tramways’ insightful and innovative design approach to transport underscores the value HK Tramways has always placed on sustainability.
These iconic Ding Dings occupy a unique transgenerational place in the hearts, minds and ears of Hong Kong’s inhabitants and all who venture onto the illustrious shores of this one-of-a-kind destination.
A refreshing and restorative green tone that alleviates stress and calms the spirit, naturally fertile HK Tram Green inspires relaxation, enabling users to reinvigorate and replenish. Embodying the geographical personality of Hong Kong, HK Tram Green aims to foster people’s relationship to the environment.
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