One of the most well-recognised American icons of brutalist architecture, Marcel Breuer’s Pirelli Tire Building has been earmarked to be converted into a hotel. This development comes after the building was abandoned for years and its partial demolition in the early 2000s. In 2020, the property, located in Connecticut, was acquired by architecture practice Bruce Redman Becker.
Located on a main north-south highway in New Haven, Connecticut, The building, located along a main highway in New Haven was immediately visible and served as a landmark since it was created in 1970 as the offices for a tire producer called the Armstrong Rubber Company. The project features voids and negative spaces. The interior voids served an acoustic function by reducing the noise created on the lower floors by the research labs, while the negative spaces on the façade offer shade and protection from the sun.
Utilising the building’s distinct architectural features and adaptive reuse techniques, the hotel will become the first Passivhaus certified Hotel in the US.
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