Danish fashion label Noir to make its Dubai debut
At last some refreshing news for fashionistas. Since fashion designers got busy with designing residences/clubs, our wardrobes have been feeling a bit neglected. Not all is lost though as the cutting-edge Danish brand Noir has just announced its plans to make its international debut with a stand-alone store in Dubai. The eco-conscious brand founded by Dane Peter Ingwersen three years ago has been generating rave reviews among the fashion-forward set. Eco-conscious because the label sources its materials from sustainable businesses in developing countries such as Uganda.
Noir Spring Summer 09
However, don’t mistake organic for lack-lustre. Like its slightly sinister name suggests, Noir’s range that is ‘fetish meets precision-tailoring’, oozes oomph from every single stitch. Ingwersen describes it as “meaningful luxury.”
Peter Ingwersen, founder of Noir
In an interview with WWD, Ingwersen says about Dubai, “It’s a brand heaven there.” We couldn’t agree more. Even though the location hasn’t been disclosed yet, we are guessing it’ll most likely be at the highly-anticipated Dubai Mall at Downtown Burj Dubai, that promises to be the mother of all malls. We can’t wait.


