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Italian fashion house Prada’s affinity for all things cultural and intellectual is well-known and highly respected in the fashion and arts industry. Even Rem Koolhaas is a fan! The label has recently released a new book, simply titled Prada but exciting enough to get us bookworms all worked up.

The 706-page retrospective tome, looks back at 30 years of innovation in the world of fashion, architecture, art, communications, and cinema and is teeming with captivating photos, comprehensive timelines, and ad campaigns from the past thirty years.

The book also details the painstaking workmanship that accompanies every division and activity of the company.

Published by Prada Progetto Arte, it will be available in Prada stores worldwide, in select bookstores and on www.prada.com for 100 Euros ($150).