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Italian fashion label Fendi has launched a new concept– Design your own Fendi Baguette with the limited edition Baguette Mezzo Punto.

“Mezzo Punto” in Italian means“half stitch”. So all you have to do is buy this box that contains a canvas bag, thread and needles, diagrams and illustrations to help sewing novices. The one thing you would need besides the DIY kit is loads of imagination.

Interestingly, Fendi will present Baguette Mezzo Punto at the upcoming Design Miami/Basel this December.

”Fendi is a creativity factory that supports talent without boundaries. In these challenging times in which the world is changing rapidly, we wanted to exalt pure creativity by putting attention on traditional materials and low technology techniques. We wanted to rediscover the power and the beauty of ‘Fatto a Mano’ (Hand-Craft)” Fendi Accesories Creative Director Silvia Venturini Fendi said. “Fendi strongly believes that creativity and the flow of ideas are the fuel for the future. Forever.”

Really now? Is it really as virtuous as it sounds? We think luxury has taken a beating and the best of brands are devising unique ways to keep their shine. Didn’t you read even the Prada-wearing Devil, that is Anna Wintour has taken to repeating her outfits in public and even advocating doing so. On the other hand, as far as we can remember, our favourite feature in fashion mags has always been ‘how to get 10 different looks with one outfit’. Ahem.