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Tiwimuta (stands for This Is What It Made Us Think About) is the latest experimental fashion magazine on the block. Its founder, the fashion designer and creative director Andre Walker, created the 212-page “open playground for experimentation” to prove the extremely sensitive publishing industry, that very often reacts to market forces like movie releases and the fashion calendar, wrong.

An image of the stylist Beat Bolliger, from the new magazine Tiwimuta. “The only real direction I gave anyone was to do whatever they wanted,” says Walker, who no longer designs under his own name but collaborates with his friends Marc Jacobs and Kim Jones. Read a detailed interview with Walker in JCReport about the magazine

Photo credit: Nataniel Goldberg

Some provocative features include a photo-shoot collaboration between Marc Jacobs and Jean-Paul Goude; a screenplay by the writer Hilton Als and even a blessing from Walker’s mother, a minister. In an industry devoid of original ideas and sustained only by ridiculously similar trends pages, quick-fix diets and obscenely ‘It’ bags, TIWIMUTA is a welcome change but at $375 a copy, it may just be cheaper to buy that latest ‘It’ bag after all.

Buy yours online on the TIWIMUTA website and Dashwood Books.