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Spanish luxury label Loewe has recently unveiled its new store concept with the opening of the refurbished space in Valencia. Located on Marqués de Dos Aguas street, the Loewe 300 square metre flagship store is the result of a collaboration between the 163 year-old Spanish house and architect Peter Marino, a favourite with luxury brands, who has previously designed retail stores for Chanel, Louis Vuitton, Dior, Giorgio Armani, Donna Karan and Fendi among others.

Loewe’s heritage and luxury appeal were the main inspiration for the acclaimed American architect. The store, conceived as a gift box hiding precious treasure inside, features an impressive 20 meter façade. Designed with a cast bronze knot, the façade has been created in a purely artisanal way; the same approach Loewe known for its exquisite range of leather accessories.

The history of Loewe and its commitment to excellence are both expressed by the use of noble materials; acid-etched Madagascar and Tanzania stones in the floors, and cast bronze on the façade and walls. Colors have been chosen to complement bronze and albero (dark yellow), two shades which are part of the Spanish aesthetic and Loewe history. Wood floors are “bronzed” as are the plaster wall finishes to give a warm, rich ambiance. Loewe’s commit-ment to Spanish culture is also present in the in-store experience: extracts of winning entries to the Premio Internacional de Poesía Fundación Loewe are handwritten into the walls.

The focus for the architect Peter Marino was to create a unique space that was both extremely luxurious and friendly. Loewe continues its tradition of working with renowned architects through the alliance with the award-winning Peter Marino, who comments “I am so excited to be working for the first time with a Spanish brand. I waited until the opportunity came to work with a real luxury brand in this market. I wanted to bring elements of Spanish history and culture to the store. The softness of the poetry with the toughness of the architecture”.